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CHARACTER COUNTS! © was created in 1992 with a coalition of 17 nationally prominent youth serving and educational organizations. Today there are hundreds of member organizations and CHARACTER COUNTS! serves millions of children and their families every year. It is the largest character development organization in the world. The program, initially focused exclusively on the development of core ethical traits – trustworthiness, respect, responsibility, fairness, caring and citizenship (the Six Pillars of Character) – has continually evolved reflecting current research and best practices to become a comprehensive student development program embracing academic, social and emotional skills and traits as well as the Six Pillars of Character.

Six pillars of Character


El Campo ISD will be utilizing the Six Pillars of Character throughout the year in guidance lessons, and as a foundation for our campus cultures.

CHARACTER COUNTS! by Month 2021-2022

RESPECT (October)
FAIRNESS (January)
CARING (February)


Be honest in communications and actions • Don’t deceive, cheat or steal • Be reliable — do what you say you’ll do • Have the courage to do the right thing • Build a good reputation • Be loyal to your values • Keep your promises


Treat others with respect and follow the Golden Rule • Be accepting of differences • Use good manners, not bad language • Be considerate of the feelings of others • Don’t threaten, hit or hurt anyone • Deal peacefully with anger, insults, and disagreements


Do what you are supposed to do • Plan ahead • Be diligent • Persevere • Do your best • Use self-control • Be self-disciplined • Think before you act • Be accountable for your words, actions and attitudes • Set a good example for others • Choose a positive attitude • Make healthy choices


Play by the rules • Take turns and share • Be open-minded; listen to others • Don’t take advantage of others • Don’t blame others carelessly • Treat all people fairly


Be kind • Be compassionate and show you care • Show empathy • Express gratitude • Forgive others and show mercy • Help people in need • Be charitable and altruistic


Do your share to make your home, school, community, and world better • Cooperate • Get involved in community affairs • Stay informed; vote • Be a good neighbor • Make choices that protect the safety and rights of others • Protect the environment • Volunteer



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Contact Information

El Campo ISD
700 west Norris
El Campo, Texas 77437
Phone: 979-543-6771